They are advertising that if you buy 5 selected Kellogs products, you get a 5.00 gift card. They products are cheez-its, pop tarts, and some keebler cookies. They are 2.33 each. Making the total 11.65. I have a 5.00 gift card from the last time I did a deal, so that would make it 6.65, and then I would get the 5.00 gift card. I may have some coupons on the cookies (like 1.00 off of 2?) so that would help. I'm also going to check the boxes and see if there are any good freebies. Hopefully I can get there soon!!